Retail
·
Consumer app · client not named
Share of wallet
Customer churn reduced
Product substitution reduced
A retailer's richest signal, what customers actually buy, walked out the door at the point of sale. Without first-party data the business could not see churn forming or products being substituted, and could not act before revenue leaked.
The approach
We captured first-party customer data at the point of sale and turned it into a usable intelligence asset, then built a B2C app to put that intelligence back in front of the customer.
UNDERSTAND
Inside the work
Mapped where first-party data was lost at the point of sale.
WORKFLOW + DATA
Codify & capture
Built the app and the data layer that captured every transaction as intelligence.
EXECUTION
Run it at scale
Used the data to lift share of wallet and hold customers.
Share of wallet rose 4 percent while customer churn and product substitution both fell. First-party data went from a leak to an owned, compounding asset.
Tony Simmons · Founder, N+1
Or email hello@np1systems.com with one paragraph on the workflow.
First, it pays for itself.
Then, others pay for it.
n+1
Service with Software.
N+1 · AI WORKFLOW AUTOMATION AND COMMERCIALISATION
Australia · hello@np1systems.com