CASE STUDIES
What was built, what changed and what Tony Simmons’ role was in each. Named clients first. Where a client is not named, we say so. Where a number is a forecast, we say that too. Large historic results are from businesses Tony Simmons founded or led. The smaller operational cases are closer to what N+1 sells today.
SELECTED WORK
Selected work.
Media & digital marketing
Sonnant · Southern Cross Austereo
Audio turned into searchable, compliant, actionable intelligence. The first production AI inside a national broadcaster.
16 FTE
WORK EQUIVALENT TO 16 FULL-TIME ROLES OF MANUAL AUDIO PROCESSING WITHIN 12 MONTHS · 1M+ SUBSCRIBER PLATFORM · ACQUIRED BY SOUNDSTACK
Telecommunications procurement
Full Circle Group - ASX JCS
A large-scale data platform bringing order to telco procurement spend and supplier data.
11.5%
MEASURED AT THE END OF EACH ENGAGEMENT · TEN YEARS, FOUNDER TO EXIT
Tourism · AR & VR
Lithodomos
Immersive reconstruction commercialised for the tourism industry. Frontier tech turned into a product.
+105%
SPEND PER TOUR TAKEN, AGAINST THE OPERATOR’S OWN BASELINE
Financial services · digital marketplace
KNOWLEDGEMASTER INTERNATIONAL
A digital marketplace bringing buyers, sellers and data into one transactional layer.
405%
Revenue increase · One transactional layer for a fragmented market
Higher education · transcription & LMS
Voice Intellect
Lecture audio transcribed and wired into the university LMS so international students can search the whole library and prepare better.
Searchable
LECTURE TRANSCRIPTS EMBEDDED IN THE LMS WORKFLOW
Volunteering & social impact
Vollie
An online platform matching skilled volunteers to causes.
7,000
Volunteers on the platform · 80 causes supported
Legal
80-lawyer firm
Matter workflow, knowledge and compliance codified for a legal practice.
1,000s hrs
Manual legal work automated each month · Practice efficiencies · Training brain built
Corporate brain & decisioning
N+1 · built FOR ourselves
Twenty years of decisions, correspondence and thinking ingested into a queryable operating memory.
20 yrs
Every record and email queryable · Nothing missed · Turned into content and sales engine
OTHER WORK
Eight more, clients not named.
Each of these was a real build with a measured result. The clients asked not to be named, so the sector and the number stand on their own.
Retail & first-party data
B2C consumer app
First-party customer data captured at the point of sale and turned into a retail intelligence asset.
+4%
Share of wallet · Churn and product substitution down
Job scheduling & sharing
Client not named
Independent plumbing crews coordinated to share jobs across Victoria in real time, cutting the dead time between each job.
8.3 hrs
Extra per plumber each week · A full day of work back
Trade solutions & services
Client not named
Tools, training and customer engagement that make quoting and job setup accurate, modern and streamlined.
40 minutes
Saved per quote-and-job-setup
Healthcare · practice management
Client not named
Practice records kept current across every system and made queryable, so patient queries and onboarding move faster.
3 hrs
Admin time saved per day · Faster patient queries and onboarding
Financial services · regulation
Client not named
Automated the specified checks and routed exceptions for human review. Review time per proposal fell from 2.5 hours to 30 minutes.
12%
Proposal time down 12% · Human review per proposal, down from 2.5 hours
Home insurance · regulation
Client not named
An app that photographs and assesses rooms, keeping documentation accurate and quoting fast for homeowner and insurer.
17%
Fewer inaccurate claims · Better records both sides
Hospitality · training & customer data
Client not named
Booking and venue data put to work so the highest-spending customers are looked after, driving repeat business and share of wallet.
+22%
EBIT · Repeat business and share of wallet up
Education · music teacher marketplace
Client not named
Discovery and scheduling in one place; payment arrangements remained off platform.
3 hrs
Extra paid work per teacher each week · Discovery and scheduling · Payments off platform
First, it pays for itself.
Then, others pay for it.
n+1
Service with Software.
N+1 · AI WORKFLOW AUTOMATION AND COMMERCIALISATION
Australia · hello@np1systems.com