Sonnant

Production AI inside a national broadcaster. Tony Simmons founded and led Sonnant to its acquisition by SoundStack. Figures from Southern Cross Austereo market announcements.

16 FTE

Work equivalent to 16 full-time roles of manual audio processing within twelve months

1M+

subscribers on the first-party data platform, built over three years

SoundStack

acquirer. Tony Simmons founded and led Sonnant to exit

The problem

A national broadcaster generates an enormous volume of audio every day. Turning that audio into something usable, searchable transcripts, compliance records, ad verification, content the business could act on, was slow, manual and bound to people. The work was real, repetitive and expensive, and almost none of the intelligence inside it was being captured.

The approach

Sonnant did not start as a product pitch. It started inside the work: understanding exactly how the audio was handled, where the hours went and where the value leaked. Then the workflow was codified, the data captured and the system built to run it.

UNDERSTAND

Inside the work

Mapped how audio became usable, and where the manual hours sat.

WORKFLOW + DATA

Codify & capture

Turned the manual process into a working system that captured every output.

EXECUTION

Run it at scale

The layer did the work continuously, at a fraction of the cost and time.

The result

Sonnant handled work equivalent to 16 full-time roles of manual audio processing within twelve months and saved the business millions, while turning a cost centre into a source of structured, reusable intelligence. Sonnant was founded and led by Tony Simmons and acquired by SoundStack. It is the clearest proof of the N+1 method: measure the work, build inside it, then license what you built.

The app was never the point. The work was.

Tony Simmons · Founder, N+1