Founder-led firms have no outbound engine because the founder is the engine. Sales Beast scouts, qualifies, researches and drafts into your own drafts folder. Nothing sends without you. From $5,000 to set up on your machine, $1,000 a month to run.
Bring your best customer type. We’ll show you what a researched draft for them looks like. No charge, no deck.
WE’VE WORKED WITH PEOPLE LIKE YOU · THIS IS HOW IT IS NOW
Your pipeline is strong when you are selling and empty when you are delivering.
Founders, principals and small sales teams at firms of 5 to 30 people. You win work in the room and lose it in the gaps. There is no SDR, no time for one, and the outbound tools you have tried sent things you would never have sent yourself.
Every outreach tool that sends for you is the one that gets your domain blacklisted and your name attached to something generic. Sales Beast does the research and the drafting. It puts the draft in your folder. The hard send gate means your name only ever goes on words you have read.
YOU WANT TO DO BETTER. YOU KNOW YOU CAN.
THEN WE WALK IN · WHAT WE BUILD
Four things, in this order.
A target list, a research file on every account, a draft that starts from what you already know about them and a weekly scorecard of what moved.
Accounts in. Research and a draft out. You press send.
INFORMATION IN
Target list
Website
Filings
Your archive
THE N+1 LAYER
Read · draft · check
GATE
You send
WORK OUT, LOGGED
Research page
Draft in your folder
Friday scorecard
Your business, on rails. The systems of record never move.
THE RAILS
01 · THE LANE
One high-value customer type, defined precisely.
Industry, size, role, trigger. Who you want, who you do not, and the signal that says a firm is ready now. We build the lane with you in week one.
02 · THE RESEARCH
Every account researched before a word is drafted.
Website, filings, news, hiring, the people and what they have said publicly. Plus what your own firm already knows about them, if a Corporate Brain is running.
03 · THE DRAFT
A first message that reads like you on a good day.
Short, specific, one ask. Written to your voice rules, dropped into your drafts folder with the research attached. You edit or delete in seconds.
04 · THE SCORECARD
Replies, meetings and what to change.
Every Friday: sends, replies, meetings booked, by lane and by message. We change the lane or the message, never the gate.
WE HOLD YOUR HAND · HOW IT RUNS
Four weeks to the first drafts. Then it runs.
Week 1, we define the lane and the voice rules with you. Weeks 2 and 3, we set the engine up on a machine you own and run it on a test list, with you reviewing every draft. Week 4, it goes live into your real drafts folder.
From then on you open your drafts each morning, send the ones that are right and bin the rest. Fridays you get the scorecard. Monthly we tune the lane. Cancel on 30 days’ notice and keep the machine and the lists.
THE PROMISED LAND · THE RETURN, WORKED
What a Monday morning looks like.
An illustrative scenario, not a client engagement: a professional services firm targeting principals at 40 to 200 person firms in one industry, with a Corporate Brain running on the firm’s own archive.
01 · THE LANE
Forty accounts, one trigger.
Firms that have just announced a new partner, an acquisition or a regulatory change in their sector. One role, one message type.
02 · THE RESEARCH
Each account in a page.
Who they are, what changed, who the founder already knows there and the last thing either side said. Pulled from the web and the firm’s own email history.
03 · THE DRAFTS
Eight drafts in the folder by 7am.
Each under 120 words, each with one specific observation and one ask. The founder sends five, edits two and deletes one.
04 · THE GATE
Nothing left the building unread.
Every send was a human click. No bulk, no sequences firing while the founder was on a plane.
05 · THE SCORECARD
Friday’s number.
Twenty-five sends, six replies, two meetings. The message with the specific observation outperformed the generic one three to one, so the generic one was retired.
06 · THE CALL
Keep the lane, or change it.
At month three the lane either books meetings at a cost that beats hiring, or we change it. The scorecard decides, not the demo.
Illustrative scenario, not a client engagement.
YOU THINK YOU CAN DO IT YOURSELF
You think you can do it yourself. You can’t. Not well, and not while running the firm.
You could buy the tools and wire them together on weekends. Most firms try. It works until the first exception, the first staff change or the first time nothing was logged for the licensee. The engine is the gate, the rules and the monthly receipt, not the software. You still own your data, your rules and the agreed right to run what we build. N+1 keeps its reusable code and may reuse generic components.
FAQS
FAQs
CHOOSING
Which customer type should we start with?
The one where a single win pays for the year. Narrow beats broad. If you are torn, the 20-minute call settles it.
YOUR TIME
How much of my time does it take?
About two hours in week one to set the lane and the voice rules, then 15 to 20 minutes a morning to send or bin the drafts. If it takes longer than that, the drafts are wrong and we fix them.
COMPLIANCE
Is this compliant with Australian spam law?
The sends are yours, from your own mailbox, one at a time, with your name on them. We set the engine up to respect consent, identification and unsubscribe rules, and we will not build bulk sequences.
COST
What does it cost and what is excluded?
From $5,000 inc GST to set up, fixed and paid up front. From $1,000 a month to run and tune. Data provider subscriptions and a dedicated machine, if you do not already have one, are quoted separately.
LEAVING
What if we stop?
30 days’ notice. You keep the machine, the lists, the research and the voice rules. The engine stops drafting; nothing else changes.
OUTPUT
Will it sound like AI?
Not if we have done our job. It writes to your voice rules and starts every draft from a specific fact about the account. Then you rewrite the first and last line in your own words. That is the whole trick.
WHAT HAVE YOU GOT TO LOSE
Let us have a look. What have you got to lose?
Who should be in your drafts folder tomorrow? Message me and we’ll have a look. We were doing AI well before ChatGPT existed. We’ve seen it all. Worst case, you walk away fired up by what you can achieve and with a serious education in what is possible.
Or email hello@np1systems.com with one paragraph on who you want to sell to.
First, it pays for itself.
Then, others pay for it.
n+1
Service with Software.
N+1 · AI WORKFLOW AUTOMATION AND COMMERCIALISATION
Australia · hello@np1systems.com